- One author, one wiki. Users no longer collaborate to produce one page, rather, each author posts his own page. Google says: "We hope that knols will include the opinions and points of view of the authors who will put their reputation on the line. Anyone will be free to write. For many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing."
- More community features. Google says: "Knols will include strong community tools. People will be able to submit comments, questions, edits, additional content, and so on. Anyone will be able to ratea knol or write a review of it."
- Revenue-share with authors. Google says: "At the discretion of the author, a knol may include ads. If an author chooses to include ads, Google will provide the author with substantial revenue share from the proceeds of those ads."
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